Director Support Coaching and Mentoring for owner/directors of UK Small and Medium Sized Business

Strategies » Know your Customer

Know your Customer

Don't spend a penny on advertising until you have ensure your product is defiined and that you know your target audience. You need to have a good idea of

  • who is your target customer
  •   how much they want to spend for a given product or servce
  •   why they would buy from you
  •   why they would buy from a competitor
  •   what your competition is doing
  •   why they are doing it
  •   what you are going to offer in order to stand out


There are a some simple processes which can be employed to give you instant answers to all these questions and enable you to

  •  target tightly so you are "preaching to the converted"
  •   have a defined price position in your market
  •   understand what your customers are looking for - and why
  •   create a real difference from your competitors